Ceramic Slides

Fergus Folan crafts one-of-a-kind ceramic guitar slides that merge pottery with music. For this project, I built his brand from the ground up designing the logo, shooting photography and video, and creating a full Wix site that tells his story while making it easy for guitarists to explore, listen, and buy.

Fergus Folan Ceramics

Client: Fergus Folan
Project: Brand Identity, Website Build, Photography & Video
Platform: Wix
Website: ceramicslides.com

The Challenge

Fergus, a blues guitarist and potter, created a unique product: handcrafted ceramic guitar slides. He needed more than just an online store he needed a full brand identity and an engaging web experience that would showcase his craftsmanship, explain his process, and connect with guitarists.

The goal: build a site from scratch that reflected the soul of his work, gave his one-of-a-kind products a professional platform, and let customers hear and feel the difference his slides make.

What We Did

Brand & Logo Design

  • Designed a custom "ff" monogram that nods to both guitar headstock and infinite musical tone

  • Created a visual system inspired by his glazes: earthy, musical, and soulful

  • Established a consistent brand voice that’s friendly, personal, and blues-forward

Full Wix Website Build

  • Designed and built all core pages: Home, Shop, About, Portfolio, Watch & Listen, Sizing, Contact

  • Created a warm, minimal layout with textured backgrounds and clean navigation

  • Ensured full mobile responsiveness and accessibility

E-Commerce Setup

  • Organized nearly 100 one-of-a-kind slides with product names, dimensions, and photos

  • Configured shop pages with categories, sold-out states, and shipping/policy tools

  • Streamlined the checkout experience for clarity and ease

Photography & Video Production

  • Shot and edited product photos with consistent lighting and styling

  • Captured artist portraits, behind-the-scenes throwing and glazing shots

  • Produced a short-form process videos

Photography

Brand Reflections

Fergus’s brand sits at the intersection of craft and tone. His slides are functional tools made with care, and the site needed to reflect that tactile, soulful quality.

Every page from his artist bio to the shop leans into that story. The visuals show his hands at the wheel. The language speaks like a jam session. The result is a brand that feels as handcrafted as the work itself.

Outcome

  • A full brand and website built from the ground up logo, shop, content, visuals

  • An immersive, soulful experience for musicians curious about ceramic slides

  • A backend Fergus can manage easily as he expands his product line and audience

Why This Project Worked

  • Total alignment: I captured Fergus’s personality in every element from the logo to the tone of voice.

  • Rich media, simply told: Demo audio, video, and clear photos helped tell the full story of the product.

  • Built for connection: The site invites visitors to engage, not just shop and keeps them coming back.