Nancy Takaichi
Nancy’s work captures fleeting light and grounded stillness in landscapes, florals, and urban scenes. This project was all about creating a digital home that reflects her plein air process calm, precise, and quietly luminous. From logo and branding to photography and written content, we shaped a site that feels as personal and intentional as the paintings themselves.
Nancy Takaichi Painting from Life
Client: Nancy Takaichi
Project: Brand Identity, Website Design, Story Content & Studio Photography
Platform: Custom Build (likely Wix/Squarespace)
Website: nancytakaichi.com
The Challenge
Nancy is a plein air painter whose work captures California's landscapes with sensitivity and natural light. Her online presence needed to reflect her deep compositional practice one that values light, pattern, and place and showcase her gallery-ready work across themes like Coastal, Sierras, Floral, Urban, Country, and Still Life. The challenge: build a brand and website that felt as thoughtful as Nancy’s painting process, while making collections discoverable and approachable for collectors and gallery visitors alike.
What We Did
Brand & Logo Design
Crafted a calm, elegant logo and typography system that matched Nancy’s refined, observational style
Designed a neutral, inviting palette with soft whites and earthy tones that mirror her painted color range
Integrated brand tone into headers, navigation, and written sections for visual and emotional consistency
Site Structure & Layout
Built a site organized around her Store categories: Coastal, Country, Floral, The Sierras, Urban, Still Life, and Sold
Developed pages for each category that introduce the theme, feature work, and invite exploration
Created additional sections: Portfolio (latest and awarded works), About, Blog, Contact, Events
Designed a responsive layout with clean grids and generous spacing for calm browsing
Photography & Visual Storytelling
Shot portraits of Nancy working outdoors to bring an authentic, human touch to the site
Captured artworks in high-resolution detail and context, keeping the focus on light, composition, and surface
Paired artwork imagery with environmental or plein air vistas to reinforce her inspiration sources
Shop Structure & Storytelling
Built the shop around Nancy’s core painting themes: Coastal, Country, Floral, The Sierras, Urban, Still Life, and Sold Work
Created individual collection pages for each theme with consistent layout and structure
Designed each collection to open with a short intro that frames the emotional and visual essence of the work
Used high-resolution artwork images paired with clean grids and consistent labeling for easy browsing
Structured the backend so Nancy can update, archive, or move work between collections without breaking design
Added a clear "Sold Work" section to showcase past paintings and build credibility
Ensured every product page includes medium, size, and a subtle narrative helping buyers feel connected to each piece
Brand Reflections
Nancy’s work is about observing isolating light-dark patterns and composing scenes that tell bigger stories through restraint. Her site reflects that same compositional clarity: clean, spacious, and attentive. The navigation is intuitive, the color palette is soft and balanced, and the copy feels like Nancy talking about her process on location. It isn’t just a painting portfolio it’s a digital landscape primer.
Outcome
A refined visual identity and website that amplifies Nancy’s plein air ethos
Structured galleries that let visitors explore collections by theme and mood
A warm, storytelling tone that elevates both the art and the artist
An inquiry-ready, sustainable site that Nancy or her team can maintain confidently
Why This Project Worked
Artist-first approach: Every decision honored Nancy’s observational style and creative sensitivity
Elegant visual consistency: Branding, layout, photography, and tone all reinforce the same aesthetic
Functional storytelling: The site guides collectors through content, context, and connection