Joan Pinto Ceramics

Joan creates ceramics that feel like poetry in form quiet, handbuilt pieces that carry a sense of stillness and care. Our work together focused on migrating her site to a calmer, more functional space without losing that subtle voice. The result is a digital home that reflects her studio practice: slow, intentional, and grounded in beauty.

Joan Pinto Ceramics

Client: Joan Pinto
Project: Website Migration & Shop Setup
Platform: Squarespace
Website: joanpintoceramics.com

The Challenge

Joan had a growing collection of handbuilt ceramic work, but her Wix site was becoming limiting. She wanted a quieter, more refined online home one that reflected her aesthetic and was easier to manage. The goal: migrate to Squarespace without losing the spirit of the original site, and create a smooth, reliable shop experience for collectors.

What We Did

Wix to Squarespace Migration

  • Rebuilt all core pages: Home, Shop, About, and Contact

  • Matched fonts, layout rhythm, and page flow to preserve her brand feel

  • Improved mobile responsiveness and overall site performance

Shop Setup

  • Organized products by type: Plates, Bowls, Vases, Wall Pieces, and Sculptures

  • Ensured intuitive tagging and filtering for easy browsing

  • Configured product pages with inventory, pricing, and subtle “Sold” states

SEO & Backend Optimization

  • Filled in all Squarespace SEO fields: titles, descriptions, slugs, and alt text

  • Created clean, readable URLs across the site

  • Structured the backend for easy future updates

Navigation & User Flow

  • Simplified the site menu and footer for clarity

  • Ensured the site invites slow, thoughtful exploration like walking through a gallery

Brand Reflections

Joan’s ceramics are tactile, grounded, and full of quiet elegance. The site reflects that with generous white space, soft tones, and a layout that gives each piece room to breathe. Her natural light photography and thoughtful styling guided the entire design.

This wasn’t just a shop build it was about translating an artist’s voice into a digital experience.

Outcome

  • A website that mirrors Joan’s artistic values and supports her business

  • A shop that’s organized, inviting, and easy for both artist and audience

  • A clean, calm backend setup that Joan can manage herself with confidence

Why This Project Worked

  • Respect for the work: The site lets the ceramics speak nothing flashy, everything intentional.

  • Seamless support: Joan stayed focused on her art while I handled the migration, setup, and SEO.

  • Built for calm, not urgency: Like her work, the site is rooted in stillness, care, and clarity.